书籍封面
书籍信息
- 作者：Deirdre N. McCloskey
- 出版时间：1998-4-15
- 定价：USD 24.95
- 页数：248
- ISBN：9780299158149
书籍介绍
A classic in its field, this pathbreaking book humanized the scientific rhetoric of economics to reveal its literary soul. In this completely revised second edition, Deirdre N. McCloskey demonstrates how economic discourse employs metaphor, authority, symmetry, and other rhetorical means of persuasion. The Rhetoric of Economics shows economists to be human persuaders, poets of the marketplace, even in their most technical and mathematical moods.
